Step 1: Work hard 15 years, write 10 best seller books, create valuable content, build your speaker brand. Step 2: Organize one big free webinar, convince 25000 people to attend. Step 3: Do a very good webinar. Step 4: At the end of the event, determine at least 2% of your audience to register to an online personal development program, priced at 477 USD. Step 5: Enjoy the new way of doing business in the online era.